Search Engine Optimization (SEO) is the technique of affecting the visibility of a website or a web page in a search engine's natural or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
At Cloud Assist we offer basic SEO with all of our new websites, including submission to all major search engines, additional time will likely be needed if it is important for your business to be ranked near the top of the search listings.
We provide full bespoke SEO campaigns to suit your requirement and budget. This is usually billed on a time and material basis as it can be difficult to estimate the duration and effort required and must be engaged in a partnership with you to fully realise your requirements.
The Internet is a dynamic, ever changing, environment so a campain which works well one moment in time may not be so effective at a later date, therefore the following are snapshots in time of previous marketing campaign: